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Search engine marketing (SEM) is the science (some say dark art) of driving search engine traffic to your website. When somebody types a particular search into Google that is related to your trade service you ideally want your website to be visible in search results....
Yesterday, I switched my primary website over to the https:// (secure) protocol. This article is not about how to purchase and install an SSL certificate – it’s about what to do with your installation of Mautic when it ceases to work (and it will cease to work...
I came across an extraordinary report last week. Produced by global marketing platform provider Percolate, the report focuses on the hidden cost of marketing – non-working spend. You can download a copy of the report here. The average marketing budget allots only 48%...
Our company transfers money internationally at least twice per month. Ten minutes after I’ve initiated the transfer that money is no longer in our Australian bank account. More often than not several days will pass before our money miraculously reappears in our Hong...
This post is for people experiencing difficulty with building larger campaigns (more than 100 decisions/actions) with Mautic. The problem with Mautic Decisions & Actions By default, it appears that Mautic (as at version 2.2.2) imposes a limitation of 100...
Let me start this post by saying that I love Mautic. I hate Mautic too. For those who don’t know, Mautic is an open source marketing automation tool. I really believe that in the long term Mautic will revolutionise digital marketing. I believe it so much that my...
I only began using social media actively in December, 2012. Prior to that, I’d been a knuckle dragger and resisted the urge to use Facebook as anything more than a business tool for building social signals. Something I did purely for SEO purposes. I saw it strictly as...
Just a few days ago the image below popped up on my Facebook feed. It was posted by a good friend of mine with the following comment; This was my dealings today with the owner of [DELETED] meat shop in [DELETED]. I clicked on the feed and was amazed at the 50 plus...
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