Tactics Archives • Tony Gavin

Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

by content.king | Feb 16, 2018 | Marketing, Strategy, Tactics

Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on – and it has to work by this time next week – this...

Some People Don’t Make Money Because They Are Dickheads

by content.king | Jul 11, 2017 | Marketing, Strategy, Tactics

I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something I’ve needed to do in quite a while. In fact, it’s the first time I’ve had to do it in several years. The client in question (let’s call him Richard) runs a...

The Hidden Cost of Marketing – Non-Working Spend

by content.king | Jan 1, 2017 | Advertising, Marketing, Tactics

I came across an extraordinary report last week. Produced by global marketing platform provider Percolate, the report focuses on the hidden cost of marketing – non-working spend. You can download a copy of the report here. The average marketing budget allots only 48%...

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Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

Some People Don’t Make Money Because They Are Dickheads

The Hidden Cost of Marketing – Non-Working Spend

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