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Google’s Helpful Content Update · What You Need to Know

Google’s Helpful Content Update · What You Need to Know

by content.king | Aug 28, 2022 | Content Marketing, Google, SEO

On 18th August, 2022 Google announced the “Helpful Content Update”. I rarely write anything about Google updates because they happen all the time and often, there isn’t really much to say. It looks like this update is different and may represent the kind of seismic...
An SEO Question: Do Mentions Without Links have any Value?

An SEO Question: Do Mentions Without Links have any Value?

by content.king | Jun 16, 2018 | Artificial Intelligence, Google, SEO

SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...
Hey Google! What are you doing with my Meta Descriptions?

Hey Google! What are you doing with my Meta Descriptions?

by content.king | Jun 8, 2018 | Google, Search Engines, SEO

According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...
Category Pages: Are You Missing a Great SEO Opportunity?

Category Pages: Are You Missing a Great SEO Opportunity?

by content.king | Apr 17, 2018 | Content Management Systems, SEO, WordPress

Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert. Up until about twelve months ago, my agency was very much a Joomla! specialist. Up until about six months ago,...
Social Signals & Your Authority on Google

Social Signals & Your Authority on Google

by content.king | Mar 5, 2018 | SEO, Social Media, Websites

I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...
Search Engine Marketing for Tradies – Is it Worth the Money?

Search Engine Marketing for Tradies – Is it Worth the Money?

by content.king | Mar 14, 2017 | Advertising, Marketing, SEO

Search engine marketing (SEM) is the science (some say dark art) of driving search engine traffic to your website. When somebody types a particular search into Google that is related to your trade service you ideally want your website to be visible in search results....

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