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Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

by content.king | Feb 16, 2018 | Marketing, Strategy, Tactics

Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on – and it has to work by this time next week – this...
Outsourcing to the Philippines – Change your Expectations

Outsourcing to the Philippines – Change your Expectations

by content.king | Jan 27, 2018 | Outsourcing, People, Philippines

At one time I had quite a large number of outsourced staff (40+) located mostly in the Philippines. I now live in the Philippines and have done for about eight years. I lived in China on and off for a couple of years before that. I’d say that anyone...
The Best Thank You Email I’ve Ever Seen

The Best Thank You Email I’ve Ever Seen

by content.king | Dec 23, 2017 | Email, Marketing, Marketing Automation

My daughter got this awesome thank you note yesterday, after purchasing on eBay. It’s just way too good not to share in its unedited entirety. “Hi [daughter], Thanks for your order at [vendor] We just want to let you know that your item has been meticulously gathered,...
Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!

Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!

by content.king | Nov 21, 2017 | Facebook, Remarketing, Social Media

Let me start by saying that I love Facebook. I live in Asia. Most of my family lives in Australia. I have friends and relatives scattered literally all over the globe. Since I started using Facebook I’ve reconnected with long lost cousins, friends that I thought I...
Partnering On Web-Based Business Ventures? Why I (almost) Always Say No

Partnering On Web-Based Business Ventures? Why I (almost) Always Say No

by content.king | Oct 11, 2017 | Business Angels, Venture Capital

My first investment in a web-based venture was back in 1999/2000. A friend and I invested over $600,000 of our own cash into developing an internet dating site. We later tried (unsuccessfully) to list the fledgeling business on the Newcastle Stock Exchange –...
5 Reasons Why Mautic is Not Suitable for Most Businesses

5 Reasons Why Mautic is Not Suitable for Most Businesses

by content.king | Sep 22, 2017 | CRM, Marketing Automation, Mautic

I know that many people follow my posts on Mautic. According to Influencer World, I am currently ranked 16th in the world as a Mautic influencer. Everyone who knows me personally is aware of my tremendous enthusiasm for Mautic and also knows that I’ve been a supporter...
Zoho CRM | How to Cancel Your Subscription & Close Your Account

Zoho CRM | How to Cancel Your Subscription & Close Your Account

by content.king | Aug 2, 2017 | CRM, Marketing Automation, Zoho

Initially, I was super-impressed with the vast capability of the Zoho system, and we moved quickly with trialling a variety of Zoho tools and applications. Within a few months, it became apparent that the breath-taking complexity of the system meant that we could not...
Some People Don’t Make Money Because They Are Dickheads

Some People Don’t Make Money Because They Are Dickheads

by content.king | Jul 11, 2017 | Marketing, Strategy, Tactics

I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something I’ve needed to do in quite a while. In fact, it’s the first time I’ve had to do it in several years. The client in question (let’s call him Richard) runs a...
If You Build it They Will Come – A Website Myth Dispelled

If You Build it They Will Come – A Website Myth Dispelled

by content.king | May 24, 2017 | Design, Marketing, Websites

Many people reading this post will have seen the film Field of Dreams. It’s a story about a farmer who keeps hearing voices from a cornfield that say “If you build it he will come”. The film isn’t really my cup of tea and I’m not going to spoil the story for anyone...
The Best Websites for Tradies: Putting your Lazy Website to www.work!

The Best Websites for Tradies: Putting your Lazy Website to www.work!

by content.king | Apr 28, 2017 | Google, Marketing, Websites

I’m often asked by tradies “What’s the best kind of website for me?”. I’d sure love it if the answer to that question was as simple as some people would have you believe, but it isn’t. Like so many aspects of marketing for tradesmen, the answer is “It depends”. I’m...
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