ChatGTP AI: Will it Affect Content Marketing and SEO?
ChatGPT, Content Marketing & SEO Released just 12 days ago, ChatGPT is a game-changing AI and will have a PROFOUND effect on content marketing and SEO. This 10 minute video tells you what you need to know about ChatGPT and providers my initial thoughts about what...
Google’s Helpful Content Update · What You Need to Know
On 18th August, 2022 Google announced the “Helpful Content Update”. I rarely write anything about Google updates because they happen all the time and often, there isn’t really much to say. It looks like this update is different and may represent the kind of seismic...
What is Marketing Automation? An Everymans Guide to Success
I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...
Minimalist Marketing: Invest Less in Marketing & Make More Money
I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As one of those self-interested marketing types, why would I tell you to invest less in marketing when you investing more is how I...
An SEO Question: Do Mentions Without Links have any Value?
SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...
Hey Google! What are you doing with my Meta Descriptions?
According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...
CRM & Marketing Automation Platforms for Small Business
A small business is not a little big business. I know for certain that most small business owners who have investigated CRM and marketing automation tools feel completely overwhelmed. Overwhelmed by the options. Overwhelmed by the costs. Overwhelmed by just trying to...
Category Pages: Are You Missing a Great SEO Opportunity?
Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert. Up until about twelve months ago, my agency was very much a Joomla! specialist. Up until about six months ago,...
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