Strategy Archives • Tony Gavin

Important Update: Google’s Parameter Change and Why Your SEO Strategy Remains Bulletproof

by Tony Gavin | Sep 29, 2025 | Google, SEO, Strategy

A Strategic Communication to Our Valued Clients About Recent Industry Disruption and Our Continued Focus on Real Results The Situation: Industry Chaos, Strategic Opportunity Google recently removed a technical parameter that has sent shockwaves through the SEO...

Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

by content.king | Feb 16, 2018 | Marketing, Strategy, Tactics

Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on – and it has to work by this time next week – this...

Some People Don’t Make Money Because They Are Dickheads

by content.king | Jul 11, 2017 | Marketing, Strategy, Tactics

I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something I’ve needed to do in quite a while. In fact, it’s the first time I’ve had to do it in several years. The client in question (let’s call him Richard) runs a...

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