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Search Engine Marketing for Tradies – Is it Worth the Money?

Search Engine Marketing for Tradies – Is it Worth the Money?

by content.king | Mar 14, 2017 | Advertising, Marketing, SEO

Search engine marketing (SEM) is the science (some say dark art) of driving search engine traffic to your website. When somebody types a particular search into Google that is related to your trade service you ideally want your website to be visible in search results....
Mautic | How to Switch to the https:// Protocol (SSL Certificate)

Mautic | How to Switch to the https:// Protocol (SSL Certificate)

by content.king | Feb 11, 2017 | CRM, Marketing Automation, Mautic

Yesterday, I switched my primary website over to the https:// (secure) protocol. This article is not about how to purchase and install an SSL certificate – it’s about what to do with your installation of Mautic when it ceases to work (and it will cease to work...
The Hidden Cost of Marketing – Non-Working Spend

The Hidden Cost of Marketing – Non-Working Spend

by content.king | Jan 1, 2017 | Advertising, Marketing, Tactics

I came across an extraordinary report last week. Produced by global marketing platform provider Percolate, the report focuses on the hidden cost of marketing – non-working spend. You can download a copy of the report here. The average marketing budget allots only 48%...
Fiscal Purgatory – Where Foreign Exchange Becomes Purified

Fiscal Purgatory – Where Foreign Exchange Becomes Purified

by content.king | Dec 14, 2016 | Australia, Banking, Philippines

Our company transfers money internationally at least twice per month. Ten minutes after I’ve initiated the transfer that money is no longer in our Australian bank account. More often than not several days will pass before our money miraculously reappears in our Hong...
Mautic | How to Switch to the https:// Protocol (SSL Certificate)

Large Mautic Campaigns – Workaround for 100 Decisions/Actions Limit

by content.king | Nov 6, 2016 | CRM, Marketing Automation, Mautic

This post is for people experiencing difficulty with building larger campaigns (more than 100 decisions/actions) with Mautic. The problem with Mautic Decisions & Actions By default, it appears that Mautic (as at version 2.2.2) imposes a limitation of 100...
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