The musings of Tony Gavin
Building a Competitive Edge with Machine Learning: A Guide for Law Firms
Is your law firm looking for ways to stay competitive? Maybe you have your legal strategy and procedures in place, but find that clients still
ChatGTP AI: Will it Affect Content Marketing and SEO?
ChatGPT, Content Marketing & SEO Released just 12 days ago, ChatGPT is a game-changing AI and will have a PROFOUND effect on content marketing and
Google’s Helpful Content Update · What You Need to Know
On 18th August, 2022 Google announced the “Helpful Content Update”. I rarely write anything about Google updates because they happen all the time and often,
What is Marketing Automation? An Everymans Guide to Success
I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation,
Minimalist Marketing: Invest Less in Marketing & Make More Money
I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As
An SEO Question: Do Mentions Without Links have any Value?
SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to
Hey Google! What are you doing with my Meta Descriptions?
According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those
CRM & Marketing Automation Platforms for Small Business
A small business is not a little big business. I know for certain that most small business owners who have investigated CRM and marketing automation
Category Pages: Are You Missing a Great SEO Opportunity?
Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert.
Social Signals & Your Authority on Google
I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites
Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners
Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking
Outsourcing to the Philippines – Change your Expectations
At one time I had quite a large number of outsourced staff (40+) located mostly in the Philippines. I now live in the Philippines and
The Best Thank You Email I’ve Ever Seen
My daughter got this awesome thank you note yesterday, after purchasing on eBay. It’s just way too good not to share in its unedited entirety.
Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!
Let me start by saying that I love Facebook. I live in Asia. Most of my family lives in Australia. I have friends and relatives
Partnering On Web-Based Business Ventures? Why I (almost) Always Say No
My first investment in a web-based venture was back in 1999/2000. A friend and I invested over $600,000 of our own cash into developing an
5 Reasons Why Mautic is Not Suitable for Most Businesses
I know that many people follow my posts on Mautic. According to Influencer World, I am currently ranked 16th in the world as a Mautic
Zoho CRM | How to Cancel Your Subscription & Close Your Account
Initially, I was super-impressed with the vast capability of the Zoho system, and we moved quickly with trialling a variety of Zoho tools and applications.
Some People Don’t Make Money Because They Are Dickheads
I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something I’ve needed to do in
If You Build it They Will Come – A Website Myth Dispelled
Many people reading this post will have seen the film Field of Dreams. It’s a story about a farmer who keeps hearing voices from a
The Best Websites for Tradies: Putting your Lazy Website to www.work!
I’m often asked by tradies “What’s the best kind of website for me?”. I’d sure love it if the answer to that question was as
