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What is Marketing Automation? An Everymans Guide to Success

What is Marketing Automation? An Everymans Guide to Success

by content.king | Jul 29, 2019 | Content Marketing, CRM, Marketing Automation, Mautic

I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...
Minimalist Marketing: Invest Less in Marketing & Make More Money

Minimalist Marketing: Invest Less in Marketing & Make More Money

by content.king | Jul 23, 2019 | CRM, Marketing, Marketing Automation, Mautic

I know. It’s confusing. I’m telling you to invest less in marketing when everyone around you is telling you that you should invest more. As one of those self-interested marketing types, why would I tell you to invest less in marketing when you investing more is how I...
5 Reasons Why Mautic is Not Suitable for Most Businesses

5 Reasons Why Mautic is Not Suitable for Most Businesses

by content.king | Sep 22, 2017 | CRM, Marketing Automation, Mautic

I know that many people follow my posts on Mautic. According to Influencer World, I am currently ranked 16th in the world as a Mautic influencer. Everyone who knows me personally is aware of my tremendous enthusiasm for Mautic and also knows that I’ve been a supporter...
5 Reasons Why Mautic is Not Suitable for Most Businesses

Mautic | How to Switch to the https:// Protocol (SSL Certificate)

by content.king | Feb 11, 2017 | CRM, Marketing Automation, Mautic

Yesterday, I switched my primary website over to the https:// (secure) protocol. This article is not about how to purchase and install an SSL certificate – it’s about what to do with your installation of Mautic when it ceases to work (and it will cease to work...
5 Reasons Why Mautic is Not Suitable for Most Businesses

Large Mautic Campaigns – Workaround for 100 Decisions/Actions Limit

by content.king | Nov 6, 2016 | CRM, Marketing Automation, Mautic

This post is for people experiencing difficulty with building larger campaigns (more than 100 decisions/actions) with Mautic. The problem with Mautic Decisions & Actions By default, it appears that Mautic (as at version 2.2.2) imposes a limitation of 100...
5 Reasons Why Mautic is Not Suitable for Most Businesses

Mautic – More Full of Bugs Than a Bait & Tackle Shop

by content.king | Oct 4, 2016 | CRM, Marketing Automation, Mautic

Let me start this post by saying that I love Mautic. I hate Mautic too. For those who don’t know, Mautic is an open source marketing automation tool. I really believe that in the long term Mautic will revolutionise digital marketing. I believe it so much that my...

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