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On 18th August, 2022 Google announced the “Helpful Content Update”. I rarely write anything about Google updates because they happen all the time and often, there isn’t really much to say. It looks like this update is different and may represent the kind of seismic...
I often get asked to explain what marketing automation is. I can still recall the great excitement I felt when I first discovered marketing automation, having immediately grasped its enormous potential for myself and for my clients. Unfortunately, that initial rush of...
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