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Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

Sun Tzu & The Art of Law: Capture New Clients Without Taking Prisoners

by content.king | Feb 16, 2018 | Marketing, Strategy, Tactics

Let me start this rather lengthy article by saying just one thing: This information hasn’t been produced for lazy or broken people. If you’re looking for a way to keep the doors open and the lights on – and it has to work by this time next week – this...
Outsourcing to the Philippines – Change your Expectations

Outsourcing to the Philippines – Change your Expectations

by content.king | Jan 27, 2018 | Outsourcing, People, Philippines

At one time I had quite a large number of outsourced staff (40+) located mostly in the Philippines. I now live in the Philippines and have done for about eight years. I lived in China on and off for a couple of years before that. I’d say that anyone...
The Best Thank You Email I’ve Ever Seen

The Best Thank You Email I’ve Ever Seen

by content.king | Dec 23, 2017 | Email, Marketing, Marketing Automation

My daughter got this awesome thank you note yesterday, after purchasing on eBay. It’s just way too good not to share in its unedited entirety. “Hi [daughter], Thanks for your order at [vendor] We just want to let you know that your item has been meticulously gathered,...
Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!

Facebook, You Don’t Love Me Anymore – But I Love Your Remarketing Pixel!

by content.king | Nov 21, 2017 | Facebook, Remarketing, Social Media

Let me start by saying that I love Facebook. I live in Asia. Most of my family lives in Australia. I have friends and relatives scattered literally all over the globe. Since I started using Facebook I’ve reconnected with long lost cousins, friends that I thought I...
Partnering On Web-Based Business Ventures? Why I (almost) Always Say No

Partnering On Web-Based Business Ventures? Why I (almost) Always Say No

by content.king | Oct 11, 2017 | Business Angels, Venture Capital

My first investment in a web-based venture was back in 1999/2000. A friend and I invested over $600,000 of our own cash into developing an internet dating site. We later tried (unsuccessfully) to list the fledgeling business on the Newcastle Stock Exchange –...
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