Ranking at No. 1 on Google for certain keywords is often just a vanity metric for naive SEO consultants. “Look!” they’ll proudly proclaim; “You’re ranking at No. 1 on Google for green-eyed Martians with red hair!“.
Too bad nobody is searching for that.
Enquiries and sales are what matter. That means ranking for relevant keywords filled with the right type of user intent. You want real prospects visiting your website, not a bunch of visitors who clicked on a link for a highly ranked, but fiscally irrelevant (at least for you) search result.
If you search Google for “SEO ranking factors” you could be forgiven for thinking that SEO is some hybrid cross between rocket science and magic. The truth is there are just four key areas you’ll need to consider for an effective SEO strategy.