SEARCH ENGINE OPTIMISATION EXPERT

Sales Focused Search Engine Optimisation

Tony Gavin SEM Expert
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SEO

Enquiries and sales are the only SEO metrics that matter

Ranking at No. 1 on Google for certain keywords is often just a vanity metric for naive SEO consultants. “Look!” they’ll proudly proclaim; “You’re ranking at No. 1 on Google for green-eyed Martians with red hair!“.

Too bad nobody is searching for that.

Enquiries and sales are what matter. That means ranking for relevant keywords filled with the right type of user intent. You want real prospects visiting your website, not a bunch of visitors who clicked on a link for a highly ranked, but fiscally irrelevant (at least for you) search result.

The Four Pillars of Developing an Effective SEO Strategy

If you search Google for “SEO ranking factors” you could be forgiven for thinking that SEO is some hybrid cross between rocket science and magic. The truth is there are just four key areas you’ll need to consider for an effective SEO strategy. 

Your Website

How well can your content be crawled by Google? This requires deep technical analysis by someone with the necessary knowledge, skills and analytic tools to determine how well your website is performing and its capabilities.

Your Content

Your website is just the gift wrapping your content is presented in. How relevant is your content to the types of searches people are doing on Google and how well does that content satisfy the needs of your visitors and prospects?

On-Site SEO

How well is your content optimised and how is it structured at both a site and page level? How is the user experience on your pages and do visitors know what you want them to do next? Google now considering those metrics when ranking pages.

Off-Site SEO

How much authority does your website have? Put another way, how many other relevant websites link to your pages, casting their vote about the quality and value of the content you have created and published on your website?

The Fifth Pillar: Tony Gavin

You could dedicate decades to learning SEO, like I have, or you could shortcut that process by hiring me. Decide for yourself if I'm the fifth pillar you need. Click on the big gold button and book a free, 30-minute Zoom call with me.

Tony Gavin SEM Expert

intelligent marketing that www.works! ®

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