![Google’s Helpful Content Update · What You Need to Know](https://tonygavin.com/wp-content/uploads/2024/04/Depositphotos_67854375_XL-scaled-1-1080x675.jpg)
![Google’s Helpful Content Update · What You Need to Know](https://tonygavin.com/wp-content/uploads/2024/04/Depositphotos_67854375_XL-scaled-1-1080x675.jpg)
![An SEO Question: Do Mentions Without Links have any Value?](https://tonygavin.com/wp-content/uploads/2024/04/ai-linkless-mentions-1024x641-1.jpg)
An SEO Question: Do Mentions Without Links have any Value?
SEO professionals have known for a very long time about the value of mentions online, with links pointing to their websites. Getting quality backlinks to your website is still the number one driver of lifting both organic rankings and traffic. Particularly as...![Hey Google! What are you doing with my Meta Descriptions?](https://tonygavin.com/wp-content/uploads/2024/04/meta-descriptions-1-1024x561-1.png)
Hey Google! What are you doing with my Meta Descriptions?
According to Danny Sullivan, head of Google Search Liaison, Google will not be migrating the meta description length warning to their new Search Console. Those who follow my Facebook group, Marketing Secrets, might recall my (rather frustrated) rant from a few weeks...![Category Pages: Are You Missing a Great SEO Opportunity?](https://tonygavin.com/wp-content/uploads/2024/04/wordpress-categories-1024x542-1.jpg)
Category Pages: Are You Missing a Great SEO Opportunity?
Most people use WordPress as a platform to manage their website. It’s a great Content Management System, but truthfully, I’m only a fairly recent convert. Up until about twelve months ago, my agency was very much a Joomla! specialist. Up until about six months ago,...![Social Signals & Your Authority on Google](https://tonygavin.com/wp-content/uploads/2024/04/social-media-signals-1024x340-1.jpg)
Social Signals & Your Authority on Google
I’m often asked by people about the value of displaying Facebook Likes, Twitter Tweets, LinkedIn Shares and other social media signal buttons on their websites and blogs. In order to fully address that, I think that we need first to take a good look at what a social...![Search Engine Marketing for Tradies – Is it Worth the Money?](https://tonygavin.com/wp-content/uploads/2024/04/responsive-website-design.jpg)
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