TONY GAVIN
B. Com, MBA
Predictable marketing systems aren’t optional; they’re necessary for your business survival
35 + YEARS IN BUSINESS
Just like you, I’ve had to deal with the real world problems of being in business and still do. You can learn more about my business experience by visiting my page on LinkedIn.
20 + YEARS IN DIGITAL
The digital marketing space is infested with pathetic bullshitters. I’m not one of them. Check out my articles, videos and other free stuff, then make up your own mind.
Strategy
Develop a clear vision of a desired state of affairs for your business and clarify what you want out of it.
Tactics
Create and orchestrate a workable plan that brings your vision to life, accounting for real-world constraints.
Implementation
Execute like hell and work consistently to bring your desired state of affairs to life in the real world you live in.
Monitor for Results
Monitor your progress and measure your success using objective standards and quantifiable metrics.
Here’s what I do
I help local business owners develop, implement, manage, and monitor marketing systems that predictably generate enquiries and sales from their most ideal prospects. This is most often achieved by combining the internal resources of my clients with the assistance of my skilled staff and the tools they use.
Here’s how I can help
Most of the business owners I work with have some knowledge of marketing as well as some experience in marketing their own business. What I strive to do is identify and improve upon anything that’s already working while implementing proven systems that bring predictable, long-term, tangible results.
What is The Process Like?
Everything commences with some basic research and planning. Moving on to the tactical, my skilled team executes in a manner dictated by my pragmatic strategy. Monitoring is conducted via our Reporting Dashboards, with fresh data made available to you and your team regularly. We’ll review results with you regularly, and necessary revisions to your tactics are embraced. We’ll then rinse and repeat your winning, profitable formula. It’s that simple.
1. Research & Planning
The best starting point for any marketing plan is taking a hard look at what you’re doing right now.
- What tactics are you employing?
- How does that align with your strategy?
- Do you even have a clear strategy?
- What results are you getting?
- What could be done better?
- What shouldn’t you be doing at all?
Once we have a handle on your strategic objectives, we’ll create a plan that fits your strategy. With your input, we’ll decide which tactics are required to breathe life into that strategy and develop a plan to make it happen.
2. Initiation & Execution
Perfect is the enemy of done. Our job is to get things done. That’s more than half the battle with marketing won. Diligent execution.
Our team of copywriters, AI operators, graphic designers, webmasters, SEO specialists, coders and social media specialists will do what’s needed – and will complete tasks to a consistently high standard – all whilst using the latest in artificial intelligence, robotic process automation and other specialist digital marketing tools.
3. Monitoring & Reporting
What do you want to monitor and measure – and why?
Data is completely meaningless without a specific context. It’s also meaningless if you or your team are unable to understand or interpret it. We can help to make your data meaningful, including customised data visualisation, if required.
By default, you and nominated team members will receive regular reports via email, and in some cases access to real-time reporting via custom dashboards.
4. Review & Revise
No plan is perfect. Some aspects of your strategy may be off. It’s almost certain that some of the tactics you employ will be more or less effective. That’s why we carefully monitor results – so we have facts to guide us.
At regular intervals, we’ll meet with you and your team to review results and make an assessment about how well your strategy is working. We’ll also look at what you need to do in order to make it perform better – and make the appropriate adjustments.
5. Rinse, Repeat & Profit
Inevitably, some things that you do will work better than others. The idea is to do more of what works, do less of what doesn’t work and experiment with new things that might work.
That’s how you drive increased traffic to your web properties, generating more enquiries and sales.
We provide a data-driven pathway, allowing you to know with clarity what works and where to invest more of your marketing spend.
