SEM · SEARCH ENGINE MARKETING

Sales Focused Search Engine Marketing

Tony Gavin SEM Expert
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Create a fully integrated search engine marketing strategy utilising SEO, PPC, retargeting and other effective marketing tactics

SEO

Enquiries & Sales are the Only SEM Metrics that Matter

You want real prospects visiting your website.

Not a bunch of hapless visitors who clicked on a link for a visible, but mostly irrelevant search result. Ideally, what you want is visitors who intend to purchase. Immediately, or at least sometime soon.

Search engine marketing (SEM) is about matching your content to user intent and placing that content in front of the right people, either organically (SEO) or via paid search (PPC and retargeting), when they are thinking about or ready to buy your products and services.

The Four Pillars of Developing an Effective SEM Strategy

If you search Google for “search engine marketing strategies” you’ll be presented with around 112 million results. A lot of that will be bad advice. Really bad! There are just four key areas you’ll need to consider to create a basic and highly effective SEM strategy.

Your Strategy

Who does your business serve, how do you serve them and where do you engage with them to get your message out? What exactly do you want to achieve with your marketing and where do you want it to take your business?

Your Tactics

Your tactics should be dictated by your strategy and real-world considerations such as finite time and resources, production capacity, your advertising budget and your ability to effectively implement and execute a plan of action.

Execution

Most marketing plans fail for one simple reason: failure to execute. This is a primary area where you may need to seek help outside of your business, such as designers, copywriters, programmers and search engine marketing specialists.

Monitoring

Unless you monitor and measure your marketing you have no way of knowing if it's effective or if you're just wasting your money. There is a range of simple systems and low-cost tools available to help you understand this critical information.

The Fifth Pillar: Tony Gavin

You could dedicate decades to learning search engine marketing, or you could shortcut that process by hiring me. Decide for yourself if I'm the fifth pillar you need. Click on the big gold button and book a free, 30-minute Zoom call with me.

Tony Gavin SEM Expert

intelligent marketing that www.works! ®

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