You’ve seen those creepy ads that seem to follow you around the web. You visited Lenovo to look at new laptops. Now, every other website you visit has ads offering you special deals for a new Lenovo laptop. Damn! I’m writing this with my new Lenovo laptop!
Love or hate those stalker ads, retargeting, also called remarketing, works like a charm.
You want real prospects visiting your website, and who is better than the people who’ve already signalled their interest in your business by visiting you previously? Enquiries and sales are what matter and retargeting is a killer tactic to increase both.
Retargeting and remarketing can be enormously complex, especially for businesses that sell hundreds or even thousands of products. Fortunately, paying attention to just four basic things will be enough for most smaller businesses.