Price Guide | Working with Tony Gavin, Intelligent Marketing Sensei

How much does it cost?

Everybody wants to know almost right away how much it costs to work with me. When I ask a question like that I hate being told "it depends". I know that you hate hearing that too, but the truth is, it depends. I’m not going to bore you with 1,000 reasons why. I’ll just try to answer the question with as much honesty and transparency as possible.

Initial Costs


Expect to spend $10,000 to $15,000, upfront. As a general rule that will get you a full Marketing Audit and Report, handholding you through the development of a viable Marketing Strategy and ultimately the production of a detailed Marketing Plan, plus expert advice on selecting and implementing the right CRM and Marketing Automation platform for your business. You can review our fixed price package options here.

Creative Costs


You might need a new website. Your website might also be pretty damned good and just need some minor tweaking. You may need a new logo to fit with a revised strategy or require some better marketing and sales collateral. You might need a lot of things. And you might not. Generally, I’d suggest a budget of around $3,500 to $10,000 to deal with these types of contingencies. And yes, I have good people who I can refer you to.

Ongoing Costs


This can vary quite a bit and will depend on everything from your marketing budget to the costs of advertising in the market space that you operate in. Setting aside your direct costs of advertising, you can expect to spend not less than $2,500 per month on consulting  fees, depending upon what marketing tactics you choose to implement and who you choose to implement them. Again, I have good people who I can refer you to.