PPC · PAY PER CLICK ADVERTISING

Sales Focused Pay Per Click Advertising

Tony Gavin SEM Expert
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SEO

Enquiries & Sales are the Only PPC Metrics that Matter

Unless you own a multi-billion dollar business (what the hell are you doing on my website, seriously?!), forget about branding and any other form of so-called digital marketing that doesn’t produce a measurable return on your advertising investment.

Chances are, you can’t afford it.

Enquiries and sales are what matter. That means appearing in search results for relevant keywords filled with the right type of user intent. You want real prospects visiting your web pages, not a bunch of visitors who clicked on an ad for a fiscally irrelevant (at least for you) search result.

The Four Pillars of Developing an Effective PPC Campaign

If you search Google for “Google Ads advice” you could be forgiven for thinking that PPC is some hybrid cross between brain surgery and magic. The truth is there are just four key areas you’ll need to focus on for an effective PPC campaign. 

Your PPC Offer

Your ads need to contain an offer that is compelling enough for your visitors to take action. Now! Providing a discount, a free download that solves a problem or something else of immediate value can make a BIG difference to PPC conversions.

Your PPC Landing Pages

You need to direct visitors to a landing page that is relevant to the intent of their search query. Sometimes, that will be a page that is independent of your website. Matching landing pages with user intent is essential to your PPC success.

Your PPC Ads

Who do your ads speak to and what promises do they make about the problems your products and services solve? Your PPC ads need to address a clear need and promise something compelling and worthwhile if users click on them.

Your PPC Campaign Setup

The Google Ads platform is a complex and unwieldy beast. Google is there to take as much money from your pockets as they can. Unless you plan to invest tens (or hundreds) of hours in learning it's best to seek professional help.

The Fifth Pillar: Tony Gavin

You could dedicate years to learning PPC ads, like I have, or you could shortcut that process by hiring me. Decide for yourself if I'm the fifth pillar you need. Click on the big gold button and book a free, 30-minute Zoom call with me.

Tony Gavin SEM Expert

intelligent marketing that www.works! ®

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