Establish a detailed plan of action as a tool to drive sales and profitability

What is a marketing plan?

A marketing plan is a document that sets out a comprehensive plan of action for the marketing activities of your business over a specified timeframe. The plan will generally contain an overview of who or what your market is, your strategic objectives, the tactics you will employ and will state who is responsible for implementing and managing your marketing activities. Ideally, the plan will also detail how results will be measured and provide for regular reviews of and adjustments to your plan.

Why does creating a marketing plan matter?

Benjamin Franklin is attributed with having first said; If you fail to plan, you are planning to fail. In the digital age, often by necessity, marketing plans are complex creatures. Documenting a plan forces you to think through your business goals, as well as the steps you’ll need to take to achieve them. Your marketing plan provides you with the roadmap you need to get where you want to go.

How will a marketing plan help you create value?

Your marketing plan will only create value if you implement it. The value of having a plan is that you’ll know what to do, when to do it and who’s responsible for making things happen. Used properly, your marketing plan means there is nowhere to run and nowhere to hide. It provides objective standards and puts accountability into your marketing and sales practices.

How can VisiSearch® help me?

The VisiSearch® system helps by providing users with the kind of objective information they need to develop a realistic and robust marketing plan. The team at our marketing agency can also implement and manage most types of digital marketing campaigns, as well as continuous monitoring and campaign reporting.