MARKETING AUTOMATION EXPERT

Sales Focused Marketing Automation

Tony Gavin SEM Expert
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Leverage the power of robotics and artificial intelligence to automate and improve your ROI on marketing

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Enquiries & Sales are the Only Marketing Automation Metrics that Matter

Marketing automation is anything you do that reduces or eradicates the necessity for human intervention in a marketing process. Implementing an automated email when a visitor submits an inquiry via your website is a simple example of that.

Automate enough of those single processes in an organised and coordinated manner and you have put marketing automation to work.

Enquiries and sales are what matter. At its best, marketing automation turns visitors into prospects and takes them on a predefined journey to become paying customers. It also lets you know when it’s the right to add the human element and close the sale.

The Four Pillars of Developing an Effective Marketing Automation Strategy

Marketing automation tools range from simple to breathtakingly complex. In fact, many (if not most) marketing automation tools are overwhelming and provide overkill on a grand scale, relative to the needs of the vast majority of users. These four pillars will serve most small business users as a guide.

What is Your Use Case?

If you sell products or services that are big-ticket, complex, have an extended sales cycle, or attract customers with a high lifetime value, marketing automation is probably a worthwhile investment option for your business.

Stack - vs - Platform

A stack is just a bunch of standalone tools that play nicely together in order to automate your selected processes. Platforms tend to offer a variety of fully integrated tools. Almost all businesses will be better off using a platform.

What Skills Do You Need?

To DIY you will need a basic understanding of marketing, plus some other geeky skills to make marketing automation effective for you. You will also need to invest time in mastering the platform you choose. There is just no way around this.

Getting the Right Help

Finding the right help can be difficult. It's best to work with a person or agency that is accredited with the platform you select. The expense of this will be justified many times over by the time and aggravation you'll save.

The Fifth Pillar: Tony Gavin

You could dedicate years to learning marketing automation, or you could shortcut that process by hiring me. Decide for yourself if I'm the fifth pillar you need. Click on the big gold button and book a free, 30-minute Zoom call with me.

Tony Gavin SEM Expert

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