Whatever products or services you sell, somebody, somewhere, is looking for helpful information about them right now. They may or may not be ready to buy – but they are actively looking for answers and solutions.
Content marketing is a strategy focused on building authority and trust for your business.
Enquiries and sales are what matter. Creating and sharing content with the right people, in the right places, at the right time builds the authority and trust necessary to drive the highly targeted enquiries and sales your business wants most.
It would be untruthful to say that content marketing is easy. It absolutely isn’t easy. But it is simple. In fact, there are just four critical things you’ll have to deal with to create an effective content marketing strategy.