CONTENT MARKETING

Sales Focused Content Marketing

Tony Gavin SEM Expert
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Harness the power of AI to imagine, create, publish and share the content your most profitable prospects are hungry for

SEO

Enquiries & Sales are the Content Marketing Metrics that Matter

Whatever products or services you sell, somebody, somewhere, is looking for helpful information about them right now. They may or may not be ready to buy – but they are actively looking for answers and solutions.

Content marketing is a strategy focused on building authority and trust for your business.

Enquiries and sales are what matter. Creating and sharing content with the right people, in the right places, at the right time builds the authority and trust necessary to drive the highly targeted enquiries and sales your business wants most.

The Four Pillars of Developing an Effective Content Marketing Strategy

It would be untruthful to say that content marketing is easy. It absolutely isn’t easy. But it is simple. In fact, there are just four critical things you’ll have to deal with to create an effective content marketing strategy.

Choose Problems People Want to Solve

Not all problems are created equal. First, you need to select problems that people are actively searching for answers to and for which your products and services provide a solution. Why solve unprofitable problems?

Create Content with Helpful Answers

Create content with helpful answers to problems - not as an advertisement for your products and services. People appreciate helpful advice and will reach out to you for help if you are an authoritative, trusted source of information.

Publish Content than Ranks in Search

There is little point in publishing content if nobody can find it. You will need to do some research to find out what pages are already ranking in Google search which solve your selected problem and work out your realistic chances of outranking competitors.

Share Your Content in the Right Places

The people you most want to reach are already gathering online. Somewhere. They’re also actively engaging with content that they find useful. Just not yours. Find out where your crowd is already gathering then place your content in front of them.

The Fifth Pillar: Tony Gavin

You could dedicate decades to learning content marketing, or you could shortcut that process by hiring me. Decide for yourself if I'm the fifth pillar you need. Click on the big gold button and book a free, 30-minute Zoom call with me.

Tony Gavin SEM Expert

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