I recently had cause to sack a client. That’s not exactly a new thing for me, but it’s not something I’ve needed to do in quite a while. In fact, it’s the first time I’ve had to do it in several years.
The client in question (let’s call him Richard) runs a professional services business in a major Australian city. We’d built Richard a killer website, and had it ranking like a demon on Google for all of the keywords that really mattered to him. Richard had traffic. He had fresh leads pouring in each month. The problem is, Richard is a dickhead. He’d get new clients, get stoned or drunk (often both) – abuse them – then lose them. Somehow, that became our fault!
You can have the best website in the world. You can fill it up with great engagement and lead capture tools. You can implement killer auto-responder sequences, and have decision and action based sales funnels that would be the envy of any business. You can have a social media presence that makes you look like an expert. If you’re running a small business and you are the front man (or woman) you also need to be somebody that people want to deal with. People are going to need to like you.
I could write this exhaustive list of things that you need to do in order to have people feeling the love. The truth is if you really need a list like that you’re probably a dickhead anyway. I can’t help you. You need a different kind of help to what I can offer. All I can say is “stop being a dick”.
Life is far too short to deal with dickheads. I don’t do it. I find that life is so much better that way.